This is the coolest way to add content … 

There’s a lot of conflicting advice regarding the best way to optimize and structure content for GEO (generative engine optimization).

Some experts suggest using schema markup and chunk optimization. While others call these methods a waste of time.

So, I decided to find out for myself.

I spent the past year testing different tactics to understand how AI models read, segment, and summarize web content.

Here’s what I learned.

https://youtu.be/pOj36Oiolus

The fundamental difference between optimizing content for SEO vs GEO

During my experiment, one thing I noticed is that LLMs often cite pages that don’t even rank in Google’s top 10.

For example, when I asked ChatGPT for the most beautiful places in the world, the top source was an article from Travel + Leisure.